"Jerry Seinfeld and Bill Gates, Testing the Strength of an Oddball Ad Campaign" (image courtesy of Gizmodo.com)
My heart was broken this week. Not in the romantic sense or in the physical sense, but in the "I Watch Too Much TV" sense. Reported on CNN.com, Microsoft announced the swift cancellation of a $300 million ad campaign that featured chairman Bill Gates alongside comedian Jerry Seinfeld. The quirky commercials, which portrayed the two millionaires trying to connect with the general population in shoe stores and suburban homes, were widely panned as "a whole lot of nothing." There were even calls that this campaign made Seinfeld's earlier (and nuttier) work with American Express seem logical. Only two commercials made it to television.
Honestly? I'm upset by this. I mean, where else am I going to see Bill Gates doing THE ROBOT?
Full commericals below:
My heart was broken this week. Not in the romantic sense or in the physical sense, but in the "I Watch Too Much TV" sense. Reported on CNN.com, Microsoft announced the swift cancellation of a $300 million ad campaign that featured chairman Bill Gates alongside comedian Jerry Seinfeld. The quirky commercials, which portrayed the two millionaires trying to connect with the general population in shoe stores and suburban homes, were widely panned as "a whole lot of nothing." There were even calls that this campaign made Seinfeld's earlier (and nuttier) work with American Express seem logical. Only two commercials made it to television.
Honestly? I'm upset by this. I mean, where else am I going to see Bill Gates doing THE ROBOT?
Full commericals below:
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