Radiohead - Reckoner - by Clement Picon
British alternative heroes Radiohead have shaken up the game again, choosing a fan-made creation to be the lead music video for their latest single. Clement Picon was one of many entrants in a contest that allowed fans to create a music video to the track "Reckoner,"off their much-hailed 2007 release In Rainbows.
Believe it or not, Thom Yorke and Co. is not the first band to give fans this kind of opportunity; California quintet Incubus sponsored a similar contest in early 2007 for their single "Dig" off their 2006 album Light Grenades.
Is this a trend that could quite possibly save the struggling music industry, allowing fans to add creative input? Or is this simply just another example in the long-line of musicians using revolutionary technology to advertise a new release (remember Queensryche's PC game?)
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