Saturday, November 22, 2008

Sushi Train = Money Train

200kg Blue Fin Tuna = $170,000
(pic: Tetsuya Miura/Vanity Fair.com)

If you thought the sushi craze was well and truly over, think again. A few weeks back there was the feature piece on the naked human sushi plate, now we're finding out just how much of a lucrative industry raw fish really is. In this article from Vanity Fair, the author travels to Tokyo where sushi is big business. I must admit I was taken aback when I read that there are such events as 'sushi auctions', with some blue fin tuna fetching an astounding $170,000 (no typo here!); pretty surprising given Blue Fin Tuna was worth nothing prior to 1972.
My thoughts do go to the person who paid an amount of money that could pretty much pay for a a third of a home.
It's a long feature but the good people at Vanity Fair have divided it up into 'Chapters' for all us impatient online readers, which also brings up ideas about online features we discussed in class.

Enjoy!

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